Kay Thompson was president of the firm, Robert Bernstein was executive vice-president and Jill Herman served as publicity director. Both Bernstein and Herman were recruited from Simon and Schuster by Thompson.
Eloise Ltd. oversaw the Eloise endorsements for products such as Kalistron luggage and Renault automobiles. Advertisement of Eloise Endorsing
Kalistron Luggage Advertisement of Eloise Endorsing
Renault
Advertisement
for Eloise Doll and Emergency Hotel Kit Eloise
Cashes In
Johnston's of Dallas has created a line of charming and durable dresses, inspired by Eloise, for little girls who wear sizes 3 to 12. Miniatures of these chic dresses are being made by Jane Miller Company of Lafayette, California, to fit the Eloise dolls. This Is Me, Eloise Fashions for Eloise
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After the success of the first Eloise book, Kay Thompson formed Eloise, Ltd.
headquartered appropriately at the Plaza Hotel (PLaza 8-2665). Eloise Ltd. managed all the
"Eloise" merchandising and publicity pertaining to Eloise. 
There were a number of Eloise items available in stores across the country.
Dolls
with Eloise's own peculiar smirk were made by two manufacturers, Hol-le Toy Company of New
York in two sizes, a 21-inch doll-sized doll and a 42-inch doll that is bigger than some
six-year-olds. The other manufacturer was American Character, one of the country's leading
doll makers until the mid 1960's. Kaybobs of New York his made an Eloise Emergency Kit, a child-sized hat box containing
such Eloisiana as bubble gum, crayons, turtle food, sun glasses, and soap, note pads and
Please-Do-Not-Disturb signs from the Hotel Plaza. 